Strategic planning is a bridge to shaping tactical performance.

Strategic Planning

Effective strategic planning:

• Permits top management to set corporate strategic direction, yet allows line management to implement actions at the operational level
• Defines the parameters through which to make sound tactical decisions
• Is responsive to intense competition and dynamic changes inherent to the federal market

Suss Consulting assists clients in developing strategic planning that can be quickly and efficiently translated into operational; tactical decision tools. We help clients determine if markets or specific opportunities are a good match for their business objectives and capabilities. Since the results of strategic planning are usually well downstream, we assist clients in developing methods to monitor, measure and analyze interim progress.

We work with clients to determine:

• What products or services should be sold to the federal government
• The agencies to which they should be selling
• Major programs or types of contracts that meet their business objectives and capabilities
• How they should get their products or services to the federal market (e.g., prime, subcontract, GSA schedule, etc.)
• Positioning strategies to address competitive opportunities and threats in the market

Market Research

Market research is the information bridge from strategic planning to tactical performance. It is central to moving strategic planning through opportunity identification and shaping to proposal development and program performance.

The scope, detail, and quality of federal market data has increased dramatically since the competition in contracting initiative. Much information is good, some not so good, and much is contradictory. Effectively researching and analyzing federal information is challenging, yet imperative, for market success.

Suss Consulting collects, analyzes, and qualifies wide and often uneven federal information, as well as competitive data, to help clients in making good decisions across the complete opportunity life cycle.

We work with clients to:

• Size and forecast federal markets, opportunities, and budgets
• Assess federal needs by tracking and profiling markets and opportunities
• Develop strategies and action plans to get client products and services into federal markets
• Track and analyze competition to leverage clients' strategic and opportunity positioning
• Analyze and shape risks at the strategic and opportunity levels