Sales and Marketing
Your federal sales and marketing organization is your company’s engine for growth.
Suss Consulting helps deliver sales and marketing results for its
clients with support at every stage of the opportunity life-cycle.Our
professionals can help your sales and marketing organization to:
- Supplement your company’s business development, sales, and marketing staff.
- Build, prioritize, update, and fine-tune your federal opportunity pipeline.
- Analyze client budgets, prepare revenue projections, and develop “price-to-win” estimates.
- Design effective teaming strategies and help line up teaming partners.
- Prepare, review, and execute customer call plans.
- Tailor PowerPoint presentations and sales collateral material to address customer “hot button” issues.
- Set up, prep for, and attend key customer meetings.
- Prepare follow-up presentations, white papers, and memos.
- Provide agency and technical subject matter experts.
- Capture new contract vehicles, including GSA Supply Schedules.
- Analyze your business development, sales and marketing organization and recommend improvements.
- Create and execute tactical and strategic business strategy plans
- Analyze new markets, and then develop marketing and business plans to exploit them.
Capture Management Support
Successful companies establish visionary, strategic plans that set
the stage, downstream, for increased business revenue growth. Dynamic,
proactive capture management provides the means by which tactical
execution of strategic planning objectives are fulfilled through the
opportunity capture management process culminating in winning proposals.
Suss Consulting helps clients with all five phases of the capture
process from Phase 1: Future New Business Preparation down through
Phase 5: Post-Proposal Activity. By assisting clients with the capture
process, Suss Consulting ties together our other consulting support
services, from Strategic Planning, Marketing, Proposal Development and
Program Management Support, to significantly increase the business
success of companies using these services.
Our Capture Managers and supporting specialists have played key
roles in helping companies achieve their strategic goals by helping
them win some of the federal government's largest procurements. They
are experienced in all phases of the Capture Management process and can
support you with the successful realization of your business goals as
well.
We work with clients to:
- Provide seasoned, successful capture managers to lead your team throughout the capture process
- Prepare and execute effective capture and win plans
- Supplement your company’s other capture management staff as needed with highly trained specialists
- Gather primary and secondary source data to better qualify the opportunity as it progresses through the capture process
- Train the capture team on established CMMI level 5 capture processes
- Set-up, lead and/or participate in Gold, Blue, Black Hat,
Non-Advocate, Independent Cost Estimate (ICE), Pink, Red, and Executive
Planning Panel (EPP) Reviews and decision gates
- Work with your BD team to prepare, review and execute effective customer call plans
- Analyze client budgets, evaluate existing and similar types of
contracts to determine competitive pricing strategies and create an
overall Price to Win Strategy
- Conduct competitive data gathering, evaluate the data, and provide
detailed competitive analyses and related updates to the win strategy
- Develop effective teaming strategies and then support getting the “right” teammates enlisted onto your team
- Effectively and smoothly transition the capture team into the proposal team
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